Thursday, March 6, 2014

VSM Turns 2...

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That was fast!
My clients know me to make a big deal about their birthdays. Ask any one of them and they will tell you they get a 'Happy Birthday!' email on the day of their birthday and a signature gift/card within their birthday week. If these fantastic clients were not born, I would not be celebrating 2 amazing years in business today. Thank you to all of VSM's wonderful clients and supporters!

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 So what happens from now till year 3? I'll be honest, growth has been fantastic, but as I mentioned in an article for New York Spaces Magazine, I plan to put a halt on my growing company to examine the direction I want to take it. Starting with not attending as many industry events as I use to. Sigh... but really it's not a good look to come to every opening of an envelope. (If you do see me at an event though, you best believe it was a good one to get me to put on my heels, make-up and cute a outfit.)
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Tick Tick goes my career clock.
 My decision to not attend many events was to get back time I needed to focus on my biz. There are only 24 hours in a day and I'm one to treat my calendar like a military operation. The rapid growth in just two years was eating up my hours fast and if I can't get an hour or more to watch some of my favorite design shows, that is RED FLAG! I decided to reach out to my mentors and seek guidance. Well, Ivanka Trump and Barbara Corcoran are pretty busy these days, but always love their support:

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Heck yeah I pinch myself when I read these. Every time I hear that voice tell me I can't do something, I pull out my motivation binder that includes emails, cards and screen shots like these from people that believe in me and took the time to let me know it. That smacks me back to reality that I am capable of doing anything I put my mind to.
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As I continue to grow VSM to celebrate year 3 soon enough, I decided to talk with my clients and friends with businesses of their own whom have been in the same position I am in now. I was surprise that a few were working with coaches. Now paying someone to tell me what I should or should not do is not my style. I prefer building great relationships and asking the right questions to make an inform decision. Let's face it, some coaches can be like a motivational Pinocchio and flat out lie about how fantastic your ideas are and you have to pay close attention to see if their noses are growing.



Still I wanted to keep an open mind and decided to continue to reach out to my mentors and include a little bit of virtual coaching for a change. (Don't knock it till you try it, right?) All I know is that everyone in business must develop a great trust and support network. I admire both my clients and friends that have this and are able to bounce ideas and share opinions. Virtual or in person it all matters and it certainly is effective. 

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Ringling Brothers Barnum and Bailey Circus

I have already started to celebrate my second year this week, by taking my team to the circus! My family, assistants and I thought this would be the best way to celebrate two years of hard work and to the future years of even harder work to come. A happy office makes for a happy company.

If you have been in my position I would love to hear how you moved forward in your business. Did you opt to work with a coach, or did you stick with your gut on every business decision made? Did you detour from what felt comfortable to taking risks that felt good for your soul? Leave a comment below or share on VSM's page and Twitter

Again, thank you to all of our fabulous clients and loyal supporters. It means the world to celebrate our 2nd year anniversary with you and we hope you will continue to cheer on as we grow.


XOXO
Barbara V.

Tuesday, February 25, 2014

The Design Tea: Oh No You Didn't...

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Consider "The Design Tea" Trademark
(All images source via: Google ya hear?)
Let me start by explaining what the "Tea" means in urban culture. "Getting the tea" on something means getting the scoop or information in slang terms. Now you guys know me to be all things lover to the interior design world, but I have to admit, I'm a little disappointed and even bored with what I'm seeing being put out there now. From unoriginal design TV shows to spotlighting the same designerlebrities we all love, (but really are getting sick of) I'm hungry for something different. I'm also wondering if I'm the only one? Well a few weeks ago I got some "tea" that would make for a great Design Hot Topic in any publication if they were a little open minded enough to new content. (Take the hint publishers. You know where to find me. How you styling?) 

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The Design Tea: B*tch Stole My Look
Recently a Georgia base interior designer shared on social media a flyer advertising interior design training courses. On the flyer was the work of another designer based in Canada with no accreditation to her or the source of where the image came from. The advert appearance presented the photo as the work of the GA designer along with a her personal signature approving her techniques to train people on becoming...you guessed it, an interior designer.

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OH HELL NO!
 The Design Tea on this was that word got back to the Canadian designer and she took immediate action to publicly shame the GA designer on social media which resorted to a day of back peddling and finally the image being removed all together. Needless to say there was no public acknowledgement (at least not from my sources) with an apology or proof of mistake in part of the GA designer.

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I have to ask "What would you do?" if this happened to you? Would you take it to the streets (or social media) to get the word out or do you have something else in mind? This is what I'm talking about when it comes to changing things up a little in this industry. I personally asked a few of my designer friends and the majority said they would have reached out to the GA designer in private. One said they would have me do it. LOL!

 We all have our opinions, but I think it's time to start getting the tea to you directly and give you a platform to share your thoughts. Would love to hear if you have experienced something similar and how did you go about taking care of it? 

Gosh a post like this makes a girl want to sit on a velour chair and share it on TV. Would you watch? :)



XOXO 
Barbara V.

Tuesday, February 11, 2014

Design Shows Are Making the Cut...

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I know my blog posts are getting fewer and farther in between, but I'm still here. Hopefully you are keeping up with me on Twitter and/or Facebook for all the latest details. But just in case I'll fill you in. Yes I've been a busy girl and yes I'm still writing, unfortunately just not having enough time to write on my own blog as of late. Big NO NO as consistency is vital in everything you do. (My scale tells me this everyday.) But I'm thrilled you are back to read now and boy do I have dish to share.

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A Designer's Read- CLICK HERE!
After blowing off the dust on this blog I wanted to get back to good design hot topics hunni. Like I mentioned been a little busy writing articles for a few mags: RISE magazine and New York Spaces magazine to name a few. (Yup I'm plugging as I'm still amazed people like what I have to say. Wish my kids would follow suit.) But lets get into the design shows that are making the cut. Meaning in the words of *NSYNC- Baby, Bye, Bye, Bye...

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The above are just the listed shows on BRAVO! Wish I could report the cutting block shows that are on other design networks, but I'll be honest I don't watch the other networks unless I am trying to catch up on my sleep. So here's the dilly, I know my designers peeps love Jeff Lewis and Mary McDonald, (as do I) but this proves they alone or together for that matter can not hold a show. (Ugh, knife in the gut.)

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Well maybe Jeff Lewis as he speaks like we think. Still both his Interior Therapy and Flipping Out shows get a maybe from the almighty Andy Cohen. This concerns me as I am addicted to good design TV. I'm like the Wendy Williams online where I pray to have the opportunity to sit on a chair and talk about what's happening in design like her hot topics segments.

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This video is hilarious. Had a couple of fun moments with Wendy Williams on her show last year. If up for a laugh, watch the full 6 minutes of me just being me and Wendy getting it.


 Back to the demise of good design shows. So what do we have left? I am down to shows I can count on one hand sadly and like a crackhead starting to get my fix with a few online webisodes.

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... and online.

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Only on The Design Network
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Subscribed to Sarah Richardson on YouTube
Please tell me there is hope? We are getting close to the moment where Sarah Mclachlan will start signing to help those poor needing design shows that are making the cut. 

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Let me know what you are watching. Leave me a comment and plug your favorite design shows. This girl is desperate. Thanks  in advance and till the next post.

XOXO
Barbara V.

Tuesday, January 14, 2014

We are a cover girl...

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I got you covered! CLICK HERE!

I know my blog posts are coming few and far between, but I'm still writing and sharing. I just happen to be doing it for a few fantastic magazines! 

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Holy Design Balls!
 
What a rush! This month I landed the cover of a great new lifestyle magazine called RISE. I wrote a 6 page article on my experience in running my small business in less than two years. You know me and as you can see from the title, I was unapologetically authentic about it.

I hope after you read it you find a take away that fits what you are going through with your business. It's not my style to be a consultant, coach or guru, but just bring you the best practical solutions for your growing business though my experiences. 

You will be amazed who some of my mentors are both virtual and in person!
Let me know your thoughts after you read it. I've been getting wonderful touching responses such as:

"You share your experience with starting a business with the pitfalls that you have encountered (its very impressive how you dealt with the setback), your advice is extremely valuable - there is no BS or phoniness. Straight to the point. I think that this is rare. There are many people who just talk a lot but there is no substance - so you are like breath of fresh air!" ~ VSM Client

and

"I have gained a friend this year and am proud of her! She took what she loved and made it grow. Yes there were, WTH moments, palms to the head and huh's? But there were also some amazing OMG's, shaking hands with some flashy folks and some real benchmarks. You are fantastic Barbara and I applaud you for taking this year and making it yours! Cheers to #2014 and what it will bring to you and your family!" ~ Dana Helms of WithIt

and

 "Just finished reading this article about Barbara Viteri of Viteri Style Management, LLC. Such a great read and so generous with advice to Boutique business owners!" ~ Wannemacher Interiors, LLC

I have to thank the following above and the many others that have sent emails, shares, likes and tweets. It's a bit overwhelming actually, but I am so appreciative and humbled by the responses. If you ever need a kick to continue to do what you do, share a personal note with someone and see their reactions. Sometimes that's all it takes. 

Thank you everyone and till the next post. Cheers!

XOXO
Barbara V.

Monday, December 30, 2013

Keeping it Real Come 2014...

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Ready to Celebrate!
Holy design balls this year flew by! I blinked and now I have to chill the Veuve to get ready to celebrate 2014. I have to admit I went into panic mode when I took some time to reflect on this year. I looked at my website and thought I did all that in one year?! (Remember my team is me, myself and I for Idiot at times.) I started to look at my family and wonder, did I spend enough time with my kids, did I hangout with my friends and did I have enough sex with my husband? You know it's time to panic when you can't remember these important moments in your life.

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Then I took a breather and a sip of wine. I knew there were definitely other people, my peers and friends, that must be going through the same thing. Best way to find out is through blogs of course. Seems many had exciting new business announcements to share for the coming new year. Others had the usual personal improvements they hope to make and more expectations for growth either business or personal wise. But the ones that struck a cord with me where the simple Don't Worry, Be Happy attitudes. This screamed to me as I'm sure no matter what has happened or will happen come the new year, we all just want to worry less and be happy more. 

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I decided I would have to compartmentalize my life more come 2014. Still trying to keep it simple, I thought I should just focus on making myself happy in 3 areas of my life even if it meant:

  • Letting go of friends, family members and people that prove more hurt to me than love.
  • Controlling the speed of growth in my business so it does not run me, but I run it.
  • Truly embracing I have it all when I don't have it all at once.
  • Finally, recognizing my Happy.

Family 

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Meet my happy.
These three people are my true definition of happy. I'm the luckiest women to have them and my children prove I did do something right in my life. I have taken them for granted at times, but grateful they don't use it against me- yet. How could I not see happiness under my own nose? This is my snapshot of having it all.

Personal

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I realized a long time ago I personally am a much happier person when my home is beautiful, clean and organized. I bought my fixer-upper dream house 4 years ago with the intent to move out, gut it to the studs and move back in with just my bags and a smile on my face. Reality check is that won't happen and I made myself and everyone else around me miserable for it. To get my happy back I decide to tackle it room by room starting with the Hall Bathroom. Already I'm smiling as each room presents the process of making it beautiful, clean and organized which is what makes me happy-duh Barbara.


Business

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Nice way to start the year! CLICK HERE for launch preview.
Come March 2014 I will be celebrating 2 years of the start of Viteri Style Management. The basic idea was to provide practical business management solutions to boutique design firms. In a nutshell my company was to help interior designers learn to run and manage their own business like an business owner and not as a designer. How I did not expect my style in management and thoughts on running a small business would be featured in a new lifestyle magazine called RISE. Not only is it a 6 page article on my honest struggles and opinions about starting a small business, but what I hope will help other entrepreneurs learn what it takes to run a small successful business in today's world. Oh yeah and I made the COVER!

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Of course starting the year off like this scares me. It means you have to take it to the next level. Well, being a business coach, consultant or guru is certainly not my style. (You will read more on that when the e-magazine goes live on January 1st!) I also want to be smarter about the obligations and offers that have been presented to me in 2014. If it means staying below the radar for a year to hone in on what exactly I am doing with my business then so be it. Don't get me wrong, I love partaking in all these fabulous opportunities, like speaking engagements, blogs, articles and even TV promos, but I plan to slow it down a little to make more room for happy. I really want to enjoy my business in a way that does not need validity from only press, but from my spectacular clients and passion to help them.

So here is what I wish for all in this coming New Year. I wish you all less worry and more happy. If you have to compartmentalize areas in your life to do so, do it. Don't worry about keeping up with the Jones in business and in your personal life. If your family is healthy and well- BE HAPPY! If you are healthy and well- BE HAPPY! If your business is still able to pay the bills and show manageable growth you can handle- BE HAPPY!

Seriously do I have to sing the song? Here you go and make 2014 the year for less worry and more happy. Happy New Year!


XOXO
Barbara V.

Monday, December 9, 2013

Designers Get Ready for Your Closeup...

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"I'm ready for my closeup Mr. Demille."
 I'm looking forward to the day where I can view an interior designer's website and see video clips of their work as well as stunning photography. The thought of viewing a Portfolio page to see each project play out like a blockbuster film makes me want to grab a snack and get excited to watch. It's not unrealistic nor as expensive as one may think. In fact with just a little more planning, the right people and getting into the mindset for your closeup, you might find this to become the new norm in our design industry.

 Let me share with you video clips from some of my clients and a few of my designer friends who took unique approaches to promote their work, share design tips and highlight products. Each video shows leverage possibilities for growth in their business and expanding their brand. Take notes.

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Interior Designer, Libby Langdon WATCH VIDEO!
My girl Libby is no stranger to the camera. She lays down the law when you see her on TV. Her personality, design eye and sensible tips is what makes every perspective client want to hire her. Prime time TV loves her and you bet all the major publications such as House Beautiful want to collaborate with her as she easily sells stylish comfortable living. To watch her is to learn from a pro. Think about the message you want to convey to your viewers and then work it into your shoot. 

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Interior Designer, Jon Call WATCH VIDEO!
If there was ever an opportunity to combine product placement and interior design the time would be now. My buddy Jon did it brilliantly. There should be no shame in your game when expanding your business into mass markets. Think about the close relationships you have with your resources. Why not do an online promo that combines your perspective on interior design and incorporate their product. It's a win win. This is not being a "Sellout". Martha Stewart doing a cough drop commercial that has nothing to do with her brand could be considered a sellout, but this is smart. When done well you prove to be marketable and expand your business to a much larger audience. Be the best partner to your partners and consider creating a video that will spotlight you and your favorite resources.

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Interior Designer, Corey Damen Jenkins WATCH VIDEO!
 For those of you thinking this to be an expensive undertaking, think again. Most smart phones have high resolution video features and there is this great thing call YouTube. My bestie, Corey has a beautiful mind. (Why do you think I had him on my panel discussion at Robert Allen for NYC Market) His quick and knowledgeable design point of view is like a vitamin intake not only for his prospective clients, but dare I say designers as well. Think in terms of taking your usual Facebook post or tweet to the next level. Share your ideas in video on your social media platforms. It's a quick an easy way to connect with people and begin the conversation that may lead to bigger & better things.

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Interior Decorator, Monique Duarte WATCH VIDEO!
The design industry has become very crowded. Efforts need to be made on standing out from rest. I love my friend Monique's approach to stay true to her market, her clients and her style. There is no need for credibility from shelter magazines or TV spots just yet. It's just her communicating directly to her niche clientele. It's a great starting point for a small business and shows her prospective clients an inside look into her decorating world. It will also become fantastic archives to show how it all began! Don't worry about the competition. Just do you.

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That be me with my mentor, Ivanka Trump in her online fragrance promo WATCH VIDEO!.
 Our time is limited. As a small business owner who helps other small business owners learn to manage their design firms, I pay close attention to the pros that master this on a enormous scale. One of the best people I know who understands her market and builds a consistent brand is Ivanka Trump. During the launch of her new fragrance she (her people, lets be honest) pulled together a press conference, a bottle signing and an online video promo. (which I almost fell off my chair to realize I had a big part in) Not to mention including a beautiful story on how this product came to fruition. It's a brilliant move to market a short lived moment into a lasting promo for your brand. This video has over 10K hits, but only a few hundred were able to attend the signing. See what I am getting at here?

There will be moments in your business you should consider capturing on video. Make your next photo shoot a perfect time for video coverage and create a unique website experience. Heck, even sharing your opinions on Pantone's choice of 2014 paint color is worth a video. I'm looking forward to practicing what I preach come next year as I have some fantastic things in the works. I look forward to sharing them with you. 

So get excited and tell Mr. Demille you are ready for your closeup!



XOXO
Barbara V.

Saturday, November 23, 2013

Holiday House Gala 2013....



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How you styling Holiday House?
{All Photos via Viteri Style Management}

You know I love a show house and Holiday House has been an all time fave of mine. This year I was impress by what I would label "Liveable Design". There were a few rooms you could carbon copy for your own home and actually live that way. Here are my picks on those masterly design spaces:

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Ingrao Interior Design and Architecture
 This is a HUGE room and yet to walk in it feels cozy, distinguish and tight even. The furniture, art and lighting were large in scale which made this massive space feel intimate. It was designed brilliantly for conversational gatherings and cocktails. I was pleasantly surprise by this space.

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Patrik Lonn Design
 This would not be a room I would duplicate in my own home because I'm not a fan of intricate woodwork, but I love the casual feel I got when I walked into the space. This room could easily be formal, but the design work made is less formal and more family friendly. It was nice to see casual living this year.

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James Rixner Interior Design
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James Rixner Table Setting
  Designerlebrity, James Rixner shows you how it's done. His room had universal appeal. It multifunction into vignettes created in his fabulous flair and settings that are stylized for everyday living. He added a touch of glam and luxury tastefully. His room played like a movie in my head and I was ready to star in it. I LOVED his room.

Now let's talk about the theatrics of a few rooms that told unique stories. I was in aw of the following three:

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Patrick Hamilton Design
Viteri Style Management
Patrick Hamilton Design
This room was "magically delicious". Titled St. Patrick's Day, it played smart on combining an array of textures in royal tones of green. This was a perfect example of going hard or going home. The room although small in size was befitting to the New York living many are accustom to. It was bold and brilliant and hands down my favorite!

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Darrin Varden Design
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Darrin Varden Design
This was a first for me. I have never been more entranced by the art in a space than by the design. There are designers that will say they design a room base on the art, but sometimes you don't see the connection. This room was undeniably a given. You could not ignore the art in the space. The design work seemed brilliantly tailored just for that reason. I was very impressed by this space and adored all the elements from color to it's lounge style appeal. Well done. 

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Ally Coulter Interior Design
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Ally Coulter Interior Design
We all know interior designer Ally Coulter to bring glam to all she designs. I love the idea of bringing glam to what we would consider the "Man Cave". The NFL room would make you think solely of football and masculinity. Well the woman made it the hottest club scene for all to enjoy. Decked out in chic furnishings, hollywood lighting and multiple size TV screens, if you were single you were ready to mingle in that space. There was even music pumping today's hits to make you relax and get your game on if you know what I mean. Gotta hand it to the girl, she is fantastic and knows her style. Well played my friend.

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Holiday House Founder Iris Dankner and I
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Guillaume Gentet, Christopher Hyland, Iris Dankner, Darrin Varden and Kelley Jackson
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Open House NYC Host, Sara Gore and DIY's Million Dollar Contractor power couple, Mr. & Mrs. Fanuka
There were so many other rooms that left an impact, but for the first time I was actually being pulled to chat with people I have been starstruck by for years. I still want to give mention at least to the following designers that did incredible work at this year's Holiday House:

Campion Platt~ Cullman and Kravis~Decor by Guillaume Gentet~Franklin Eighth~J Cohler Mason Design~Susanna Salk

Now since my blog speaks to interior designers I want you the reader to go to Holiday House to experience it for yourself. Holiday House is open till Dec 18th and you can purchase your tickets by clicking here:

Holiday House NYC

There are always take-aways when attending a show house. You will be amazed how much insight you can get from the designer's style. Maybe a seed will be planted for you to consider doing one yourself. Make the effort to experience it and take notes. Don't just go to look at pretty things, go in to see how you could have done it better!


XOXO
Barbara V.